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Quoted: Steve Ballmer on Being in Touch

15 December 2008 258 views No Comments Yet Print This Post Print This Post Email This Post Email This Post

We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either. – Microsoft CEO Steve Ballmer

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