Taco Bell pulled all their advertising from a racy MTV show called Skins because, “Upon further review, we’ve decided that the show is not a fit for our brand and have moved our advertising to other MTV programming,”
Now, I’m not advocating MTV nor Taco Bell’s choices of shows to advertise on, but I did find it interesting that there was a line for them that was too far to support with their advertising. I also recognize that their advertising choices are not based on morality, but on economics… outrage your customers and you lose revenue.
It’s interesting, however, that Taco Bell drew a conclusion that it truly is important who you associate with. “Blessed is the man that walketh not in the counsel of the ungodly, nor standeth in the way of sinners, nor sitteth in the seat of the scornful.”